Winter Music Camp for School Students – المعسكر الموسيقي الشتوي
A Saudi cultural music identity brought to life across Manchester.
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Research & Project Details
The Challenge
The challenge was to create a visual identity for an international music camp that could represent Saudi culture, education, and young musical talent in a modern and emotional way, while staying flexible enough to work across digital content, printed applications, and real outdoor executions.
Our Focus
Our focus was to build a strong visual system that connects music, movement, culture, and education. The identity needed to feel premium, cinematic, and culturally rooted, while remaining clear and adaptable across buses, posters, banners, social media, and presentation materials.
The Idea
The idea was to transform sound into a visual language. Inspired by rhythm, harmony, and fragmented sound waves, the identity used layered square elements, deep colors, Arabic typography, and cinematic imagery to express music in motion and Saudi culture beyond borders.
Creative Direction
The creative direction combined expressive Arabic typography with a refined international visual style. Dark cinematic backgrounds, Saudi-inspired colors, musical photography, and pixel-like graphic elements created a visual world that felt immersive, cultural, and contemporary.
- Visual Identity System
- Logo Direction
- Arabic & English Typography
- Color Palette
- Brand Applications
- Outdoor Bus Branding
- Poster Design
- Banner Design
- Social Media Visuals
- Presentation Materials
- Campaign Visual Direction
Main Poster / Video
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About The Project
Winter Music Camp for School Students was a Saudi cultural and educational music project presented by the Ministry of Culture Saudi Arabia and the Ministry of Education Saudi Arabia, in collaboration with Chetham’s School of Music and Afaq Academy. MIDZ.CO created the creative direction and visual identity system for the project, shaping a visual language that reflected music, Saudi culture, education, and young talent. The identity was applied across multiple touchpoints, including campaign visuals, printed applications, outdoor materials, and real bus branding across Manchester. The project turned a visual concept into a moving cultural experience, carrying the spirit of Saudi music and education from the studio to the streets.
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Project Guidelines
